GEICO, State Farm and Farmer’s were spending billions to convince Americans that their insurance was awesome. We spent a fraction of that convincing Americans that they were right. And that we were just as good - but for less.
Insight
To sell more car insurance, some companies claim to be the cheapest. Some want to be the best. But what if we offered the best of both worlds? Our idea was to cozy up to the industry giants, and then undercut them where it mattered the most. On the price tag.
Idea
Inspired by laundry soap demos from the 1970s, 21st Century set out to prove that insurance is just insurance. And we’re okay with that.
We used familiar side-by-side product demos to prove that our competition provides great coverage. And so do we. In fact, in a blind comparison, you’d hardly be able to spot the difference. Until it came time to pay the premiums.
Why would anyone pay more for the same great coverage?
